The year of 2018 is the year of space marketing. Everywhere we go, we see the theme of space for a marketing company to market themselves. It’s curious.
“Be out of this world” isn’t always the answer. Why explore space when the world around us is so vibrant, beautiful, and you know, where your customers are?
If you every talk to our team, they prefer to relate marketing to being the wild west (constantly changing rules, new lands to explore, and a constantly changing landscape). Or, if you talk to Kimberly Burge, she will often relate it to a jungle. Full of wonder, often humid, and crawling with life. Often like our concrete jungles most humans live in.
Just an observation.