As we are about to wrap up the first quarter of 2019, there are some trends that we’ve been seeing all over the place. There are some trends that are easy to incorporate with any brand, but there are others that require a bit more effort. With each year (and at times it seems like a quarter) comes changes, and this is true for trends that influence graphic design.
Here’s what we’ve found:
Sustainability has been emerging as a trend for years now – but only recently have we really started to notice it in design. There are more options than ever for ways to incorporate sustainability. If you’re looking to print something, look into what type of paper you’re printing on – Sugar Sheet Paper is our go to. If you’re working with packaging, source biodegradable packing materials.
Gradients are making a comeback
Gradients – “colour transitions”, as they are some times called (or “Ombré”) – have been a well-recognized trend for the past few years. We’ve been noticing them creeping back into logo designs more heavily. As rebrands and new companies emerge, simple one-colour logos aren’t enough – many have some kind of gradient. Either an expected combination or a duotone fade.
Minimalism and Simplicity
One of the most classic and timeless design trends has always been minimalism for the go-to aestic of choice. The fewer elements and content present, the less your audience will have to think. From the clean corporate look in print to animation and fade-in effects on the web that make scrolling more engaging, minimalism isn’t going anywhere soon in design.
One of the best ways to grab attention is with big, bold and bright colours. Think neon and all bright colours of the 80’s. Good design inspired by bright colours will make sure that you stand out in the crowd.
Over the past few months, we’ve seen a mini-trend for physical materials in their letterforms. Things like wood, stone, and ceramic give a typography a different look. Custom type is becoming more and more necessary for companies that really want to stand out – especially signature serifs.
This is a short list of things we’ve noticed around. Anything critical you think we missed?